Blog

Posted by Luke D'Ambrogio on 24/07/16 06:02

Banner Advertising Facts 2016

Banner advertising (or “display advertising”) is something that every Internet user experiences on a daily basis.

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Topics: Digital Advertising

Posted by Luke D'Ambrogio on 15/07/16 17:37

How To Spend Your Adwords Money Correctly

So you’ve just done your first Adwords campaign. You set the budget, outlined your goals, chose some keywords and let it run.

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Topics: Digital Advertising adwords

Posted by Luke D'Ambrogio on 02/07/16 17:19

5 Reasons Why Your Digital Advertising Campaign Isn’t Working

Has your digital campaign been a little lacklustre? You may not need a complete overhaul, but just some small tweaks. Here’s some of the most common reasons why your digital advertising campaign may not be working as well as your want it to.

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Topics: Digital Advertising

Posted by Luke on 24/06/16 19:32

Organic Reach Isn’t Dead, But It’s On Life Support

If you’ve run a Facebook business page for a few years, you might have noticed that your likes and comments have started to decrease when you make organic posts. If this has happened to you, you’re not alone.

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Topics: Digital Advertising

Posted by Luke on 11/06/16 17:58

The Exciting World of VR Advertising

If you haven’t seen the video of the grandma trying the VR rollercoaster, then watch it right now before you continue reading.

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Topics: Trends

Posted by Luke on 05/06/16 04:48

Improving your Google Adwords Quality Score

Google Adwords is one of the most effective forms of digital advertising today. It allows business owners to advertise on Google’s results page based on selected keywords.

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Topics: Digital Advertising

Posted by Luke on 28/05/16 18:03

Is Radio Advertising The Best Form of Advertising?

Choosing the right medium to advertise on can be one of the most difficult things about the advertising process. Once you’ve settled on a budget you need to decide where to invest your advertising dollars.

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Topics: Radio Advertising

Posted by Luke on 16/05/16 15:12

3 Things You Should Know About Radio Advertising

With Radio advertising still being one of the strongest mediums out there for connecting with your customers. We want you to get more from your next campaign, so we’ve compiled a list of some things you need to know about radio advertising.

  1. Voice Overs Matter

In my blog about how to reduce radio advertising costs, I suggested voicing your own radio advertisement as a way to reduce costs. However in an ideal situation, it’s best to get a professional voice over artist – and here’s why:

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Topics: Radio Advertising

Posted by Luke on 07/05/16 15:33

How To Get More Out Of TV Advertising Rates

Getting the most out of your TV advertising campaign involves taking certain things into consideration during the creation and media buying process. Some small tweaks can take your TV efforts to the next level.

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Topics: TV

Posted by Luke on 26/04/16 06:30

How To Reduce Radio Advertising Costs

Radio advertising is a big favourite amongst business owners because it is affordable and effective. However for those that want to reduce costs even further, there are definitely ways of doing so.

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Topics: Radio Advertising